On this Behind the Pines post we’re featuring one of our most recent favorites, Armadillo & Co! This Australian company was founded in 2009 by Jodie Fried and Sally Pottharst. They work with skilled artisans that make 100% handmade rugs. Everything is hand spun, hand dyed and carefully woven to create beautiful pieces for any home. We just started carrying Armadillo & Co rugs a few months ago and everything about the rugs themselves and the story behind them fits the shop perfectly. We asked the ladies of Armadillo & Co a few questions to get to know the great minds behind this great company a little bit better!

Armadillo & Co. via Golden & Pine

Armadillo & Co. via Golden & Pine

Jodie and Sally, the founders, are the two ladies pictured above.

Describe your style in three words…

J: Handmade, quality, timeless

S: Same as Jodie!

What is your best seller at A & Co?

Sierra Rug

How did you start making/creating?

We made what we couldn’t find combined with the love of India and its people

How do you spend your time away from work?

J: At the beach with the kids, surfing, hiking, cooking

S: Spending time on our farm with the family

What would you be doing if you weren’t in your current career?

J: Probably midwifery or a doula

S: Textile Designer

What’s your go to recipe?

J: Avocado on toast

S: Mushroom and courgette risotto

Favorite book?

J: The Alchemist

S: The Kite Runner

Favorite piece in your home?

J: My kid’s art

S: Leather Sofa

Favorite fabric?

Linen (for both!)

Favorite place to vacation?

J: Mexico

S: Maldives

Favorite cocktail?

J: Siam Sunray

S: Caprisca

Favorite place in the world?

J: Ladakh

S: Palm Springs

What’s at the top of your bucket list?

J: To go to Iceland

S: to live in Italy for a year with my family

Where do you turn for inspiration?

J: Travel, art, nature

S: Inspiration is everywhere!

What part of your job do you find most surprising?

J: When we design a rug, we often have “happy accidents” when the rug comes back completely different!

S: When a new product takes off more than our favorite in that range

What is one thing in your career you’ve never regretted?

J: Being determined and never giving up

S: Working for myself

What’s the best advice you’ve ever received?

J: Surround yourself with people that are better than you

S: Don’t sweat the small stuff

Armadillo & Co. via Golden & Pine

Armadillo & Co. via Golden & Pine

Armadillo & Co. via Golden & Pine

Armadillo & Co. via Golden & Pine

Armadillo & Co. has makes amazing products and has a great story to back them up. Stop by the shop and see the few rugs we carry in store or flip through their entire collection of samples we can order!

Photo Credit: All photos are from Armadillo & Co






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